Privacy Policy
Last updated: 5 September 2026
Amali Silk FZCO (“Amali Silk”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how information may be collected, used, stored and shared when you visit our website, contact us, use the Amali Assistant, submit an enquiry, place an order, or otherwise interact with us.
1. Who We Are
Amali Silk FZCO is a UAE-based textile business offering curtains, bedding, furnishing fabrics and related products and project services.
For privacy-related enquiries, you may contact us at info@amalisilk.com.
2. Information We May Collect
Depending on how you interact with us, we may collect:
- Your name, telephone number, mobile or WhatsApp number, email address and other contact details.
- Information submitted through enquiry forms, quotation requests, sample requests, sales enquiries or other communications.
- Messages and information provided during conversations with the Amali Assistant or our team.
- Product interests, project requirements, quantities, dimensions, colours, delivery requirements and similar commercial information.
- Billing, shipping, order and transaction-related information when you purchase through our website.
- Website interaction information such as page URLs, referral source, product context and campaign parameters such as UTM source, medium and campaign.
- Technical and security information that may include IP address, browser or device information, cookies, server logs and anti-spam or fraud-prevention signals.
- Reviews or other information you voluntarily submit through website features.
3. Amali Assistant and AI-Assisted Services
Our website may provide an AI-assisted chat service called the Amali Assistant. Before using certain chat features, we may ask for your name, mobile or WhatsApp number and confirmation that you have read this Privacy Policy.
Chat conversations may be processed to provide textile guidance, answer product questions, understand your requirements, assist with quotations or samples, and connect you with an appropriate member of our sales team.
Some assistant responses may be generated using third-party artificial intelligence services, including OpenAI. Relevant conversation content and supporting context may therefore be transmitted to such service providers for the purpose of generating a response.
AI-generated guidance is used as an assistance tool. Commercial, contractual, pricing, inventory, payment and other important business decisions remain subject to verification through our authorised business systems and personnel.
4. How We Use Personal Information
We may use personal information to:
- Respond to enquiries and provide customer support.
- Prepare quotations, samples, product recommendations and project assistance.
- Identify returning visitors and maintain conversation continuity.
- Assign enquiries to appropriate sales representatives.
- Process orders, payments, deliveries, returns and related transactions.
- Maintain customer and business records.
- Improve our website, products, services and customer experience.
- Measure website performance and campaign effectiveness.
- Prevent abuse, spam, fraud and security incidents.
- Comply with legal, regulatory, accounting and contractual obligations.
5. Cookies and Similar Technologies
Our website may use cookies and similar technologies for essential website functions, security, shopping functionality, chat-session continuity, analytics and performance measurement.
The Amali Assistant uses a secure HTTP-only session cookie to maintain a browser session. This cookie does not contain your raw customer information and is used to associate the browser with its server-side chat session.
WooCommerce and related services may use cookies required for shopping-cart, checkout and account functionality.
Cloudflare Turnstile or similar security services may process technical information in order to distinguish legitimate users from automated or abusive traffic.
Google Tag Manager is used on our website to manage approved website tags. Depending on the tags configured through Google Tag Manager, analytics or other measurement technologies may also be used.
6. Payments
Where online payment is available, payment transactions may be processed by external payment providers such as Mastercard Payment Gateway Services (MPGS), Tamara or other authorised payment partners.
Payment providers may collect and process payment information under their own privacy and security terms. Amali Silk does not intend to store complete payment-card credentials in its own customer database.
7. WhatsApp and Other External Services
Our website may provide links that allow you to contact Amali Silk or an assigned sales representative through WhatsApp. If you choose to use WhatsApp, information you provide through that service is also subject to WhatsApp’s own terms and privacy practices.
Our website may also contain links to external marketplaces or websites, including Amazon and Noon. Once you leave our website, the privacy practices of the destination service apply.
8. Service Providers and Data Sharing
We may share or allow access to personal information only where reasonably necessary for legitimate business purposes, including with:
- Website hosting, infrastructure, database, storage and content-delivery providers.
- Artificial intelligence service providers used to support the Amali Assistant.
- Analytics and website-measurement providers.
- Security, anti-spam and fraud-prevention providers.
- Payment processors and financial-service providers.
- Delivery, logistics or fulfilment partners where necessary to complete an order.
- Professional advisers, auditors or authorities where required by law or legitimate business obligations.
We do not sell personal information to advertisers.
9. International Processing
Some technology or service providers we use may process or store information outside the United Arab Emirates. Where this occurs, we take reasonable steps to use appropriate providers and safeguards in accordance with applicable requirements.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including customer service, commercial records, security, legal, accounting and regulatory requirements.
Chat-session authentication records are maintained for a limited period and may be automatically expired or removed according to our security and retention settings. Conversation and customer records may be retained separately where they form part of an enquiry, customer relationship or legitimate business record.
11. Data Security
We use reasonable technical and organisational safeguards designed to protect personal information. These measures may include restricted system access, role-based permissions, secure transport, server-side credential handling, protected session cookies, rate limiting and database access controls.
No internet or electronic storage system can provide an absolute guarantee of security.
12. Your Privacy Rights
Subject to applicable law, you may be entitled to request access to, correction of, deletion of, restriction of, or information about the personal data we hold about you.
You may also withdraw a consent you previously provided where processing is based on consent. Withdrawal does not affect processing that was lawful before withdrawal or information that we must retain for legitimate legal or business obligations.
To make a privacy request, contact info@amalisilk.com. We may need to verify your identity before processing certain requests.
13. Marketing Communications
Where we specifically ask for marketing consent, marketing communications are optional and are separate from the privacy consent required to process an enquiry or chat session.
You may ask us to stop marketing communications at any time.
14. Children
Our website and commercial services are intended for general adult and business use and are not designed specifically to collect personal information from children.
15. Changes to This Privacy Policy
We may update this Privacy Policy when our services, technologies or legal obligations change. The current version will be published on this page and its last-updated date will be revised when appropriate.
16. Contact Us
For questions or requests concerning this Privacy Policy or the handling of your personal information, contact:
Amali Silk FZCO
United Arab Emirates
Email: info@amalisilk.com